Billshrink.com is a personalized savings service for everyday services like wireless phone, credit cards and gasoline. Users tell the site about their current service and usage, and the site makes recommendations for different service providers that could save the user money on their service. For credit cards, the site asks how much the user spends each month, how much they pay off each month, what their balance is, and their current card. The site then comes back with a list of cards that could save the user various amounts of money, and shows what the savings would be. This list can consist of as many as 30-40 choices.
For wireless service, the site asks for information about the user’s current plan and their usage habits. Users can optionally import their current cell phone bill if they have it in electronic format. The site then returns several suggestions for carriers and plans that could save the user money, and shows what the savings would be. For gasoline savings, the site asks for the addresses of where the user lives and where they work. It then calculates the route, locates gas stations along the way, and recommends the gas stations with the lowest price on gas. The results are shown in map format, with the stations highlighted along the route.
Redwood City, CA-based Billshrink was launched in April 2008 by Schwark Satyavolu and Samir Kothari. Peter Pham served as President and CEO of BillShrink until March 2011, when he left to become an entrepreneur-in-residence at Trinity Ventures. The site has undergone steady growth since launch, and currently serves hundreds of thousands of unique monthly visitors. The site has an Alexa page rank well below the 50,000 mark. The site should continue to grow as they launch new savings services.
Competition to Billshrink comes from the many credit card, wireless and gasoline price comparison sites on the web. Gasbuddy and Gasprices at Mapquest are two sites which provide a similar service for gasoline prices to that of Billshrink. However, the credit card and wireless services are unique – the other currently available comparison sites present you with the data to do a manual comparison, but do not provide the automatic comparison provided by Billshrink.
The Billshrink site has a very Web 2.0 look and feel. Pages are clean and uncluttered, and there is a convenient top menu bar with tabs for Credit Cards, Wireless Service and Gasoline Prices. The site is very responsive, and page loads happen quickly. The comparison services do take some time to perform all of their calculations, but results are returned in less than a minute, most in less than 30 seconds. The site uses some very sophisticated software.
Free registration at Billshrink allows users to access all features of the site. The registration process asks for email address, name and password. Activation of the email address is required. Registered users can receive service savings updates via email. There is no premium membership to Billshrink offered. The site earns its revenue when users use the site to sign up for a new service that it recommends.
Registration at BillShrink is free.
Billshrink could be useful for anyone who wishes to save money on their credit card, wireless phone, or gasoline bill. The site is very easy to use and offers a very sophisticated service. When comparing credit card and wireless plans the site searches through literally millions of combinations of plans and services to find the ones that offer the most savings.